Publication Plan

Publication Plan

Name- AVANTGARDE

Positioning statement- Your monthly music mash-up

Frequency- Monthly

Price-£2.50

Distribution- Convenience shops, newsagents, music stores, tube/train stations

Rationale- The idea of my magazine is to advertise and promote new, upcoming music of a new generation, ‘AVANTGARDE’ translates to ‘forefront’ and the term is used in English as a noun or adjective to refer to people or works that are experimental or innovative, particularly with respect to art, culture, and politics. I think this works well for my magazine because a new generation of music is uprising and my magazine’s aim is to promote that and make people aware of a new era of music.

Style- My style of writing will be quite personal, almost friendly, so the readers can relate to the writers as they read the articles.

Contents-ON THE COVER

Sam

04 Our acoustic classic Sam wows us with his new (randomly named) EP ‘bear hasn’t got anything on that devil’

Luc

08 Nightfall frontwoman Luc tells us all about touring with five blokes, farting contests and all..nice.

Tour dates

18 All the tour dates YOU need to know for 2012.

MAIN FEATURE

Silence Before Dawn

14-17 A new generation of metalcore is coming. We are here to prepare you.

YOUR PAGE

Letters

20 All of your little scribblings and thoughs don’t go un-noticed! See if your letter made it to the page

Photos

22 Gig photos! See if your lovely chops made it to the avantgarde gig-wall-of-fame (or shame depending on how sweaty you are)

NEWS

24 BMTH, ADTR, YMAS and every other abbreviated band name you can think of! All the latest news from the lot of ‘emright here!

FUN

Sticky goodness

26 We play the after eight game and ’Lace Race’ with the boys of twin atlantic, sticky beards all round.

Q+A

30 30secondstomars answer YOUR emiled-in question